Donald Trump and the Plight of L.L. Bean

Donald Trump and the Plight of L.L. Bean

By all measures, it had been a turbulent 12 months as president and CEO for Smith, a marketing whiz who cut his teeth at Hannaford Supermarkets before a stint with Walmart International in China. There was the unsettling financial report in March 2016 that sales were flat; the company’s recall of 6,700 children’s water bottles due to lead contamination; the strange land feud with a cemetery association, over access to an ancient graveyard near L.L. Bean’s headquarters in Freeport, Maine; not to mention persistent operational problems, including a steady onslaught of Bean Boot look-alikes flooding the market. [Full Article]